Adithya Kamaraj

Profile

Adithya Kamaraj Doktorand

Contact

Contact hours Monday
Tuesday
Wednesday
Thursday
Friday
Address Berner Fachhochschule
Business School
Institut Marketing & Global Management
Brückenstrasse 73
3005 Bern

Activities

Responsibilities

PhD Network Lead - Wirtschaft

Research

Specialisations

Consumer Behavior
Pricing
AI
Entrepreneurship
Innovation

Projects

Projects at the BFH

How the Use of Artificial Intelligence Influences the Perception of Prices

This project investigates the effects of the involvement of artificial intelligence (e.g. in the form of chatbots or humanoid robots) in exchange relationships between customers and companies on the...
Institute(s) Institute for Marketing & Global Management

Head of project Sven Feurer
Elisa Konya-Baumbach
- See research project

How the Use of Artificial Intelligence Influences the Perception of Prices

This project investigates the effects of the involvement of artificial intelligence (e.g. in the form of chatbots or humanoid robots) in exchange relationships between customers and companies on the...
Institute(s) Institute for Marketing & Global Management

Head of project Sven Feurer
Elisa Konya-Baumbach
- See research project

Publications

When AI Sets the Price: How Speciesist Beliefs Shape Consumers’ Price Fairness Judgments

47793

Language skills and intercultural knowledge

Language skills

English - Native or bilingual proficiency
German - Elementary proficiency
Tamil - Native or bilingual proficiency

Intercultural knowledge

India
Germany