Prof. Dr. Elisa Konya-Baumbach

Entwicklung und Durchführung von Modulen in Bachelor, Master, & Weiterbildung

Forschung

Acceptance of New Technologies

Artificial Intelligence

Psychology of AI

Consumer Psychology & Behavior

Innovation Adoption

Marketing of Innovations

Digital Innovation

Entrepreneurial Marketing

Bachelor Business Administration

Master Business Administration

CAS Digital Marketing

CAS Marketing

SMM4 Services Marketing

EEMA Entrepreneurial Marketing

MINO Marketing & Innovation

DANV Data & Innovation

DDIM Data-driven Innovation & Marketing

Acceptance of New Technologies

Consumer Psychology & Behavior

Marketing of Innovations

Entrepreneurial Marketing

Artificial Intelligence

Psychology of AI

Humanoid Robots

Innovation Adoption

Digital Innovation

Konya-Baumbach, E., Biller, M., & von Janda, S. (2023). Someone Out There? A Study on the Social Presence of Anthropomorphized Chatbots. In Computers in Human Behavior (Vol. 139). Elsevier. https://doi.org/10.24451/arbor.18867

Konya-Baumbach, E., Schuhmacher, M. C., Kuester, S., & Kuharev, V. (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. In International Journal of Research in Marketing (Vol. 36, Issue 3). Elsevier. https://doi.org/10.24451/arbor.18871

Konya-Baumbach, E., Kuester, S., & Schuhmacher, M. C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups. In Journal of Business Research (Vol. 83). Elsevier. https://doi.org/10.24451/arbor.18872

Konya-Baumbach, E. (2016). The zero-price effect in a multicomponent product context. In International Journal of Research in Marketing (Vol. 33, Issue 3). Elsevier. https://doi.org/10.24451/arbor.18874

Feurer, S., Konya-Baumbach, E., & Woodside, A. G. (2016). Applying configurational theory to build a typology of ethnocentric consumers. In International Marketing Review (Vol. 33, Issue 3). Emerald. https://doi.org/10.24451/arbor.14190

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Konya-Baumbach, E., Krummrey, G., & Abdullahi, S. (2025). Embracing AI in Healthcare? Exploring Perception and Acceptance of AI-Powered Clinical Decision Support. Innovation and Product Development Conference (IPDMC) 2025. https://arbor.bfh.ch/handle/arbor/45587

Mueller, A., Konya-Baumbach, E., & Kuester, S. (2024). AI Advocating Virtues: When AI-Based Voice Assistants Speak Up Against Abusive Consumers. American Marketing Association Consumer Behavior Special Interest Group Conference 2024. https://arbor.bfh.ch/handle/arbor/37234

Herzig, K., Kuester, S., & Konya-Baumbach, E. (2024). The Double-Edged Sword of Artificial Empathy. In Proceedings of the European Marketing Academy Conference 2024. Proceedings of the European Marketing Academy Conference 2024. https://arbor.bfh.ch/handle/arbor/37062

Müller, A., Kuester, S., & Konya-Baumbach, E. (2024). Guardian of Morality: When AI Speaks up Against Verbally Abusive Customers. American Marketing Association Winter Educators’ Conference 2024. https://arbor.bfh.ch/handle/arbor/37237

Isaac, M., Konya-Baumbach, E., & Walker Reczek, R. (2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims. Association for Consumer Research Conference 2023. https://arbor.bfh.ch/handle/arbor/36001

Konya-Baumbach, E., Biller, M., & Kuester, S. (2023). Investigating consumers’ hesitant adoption of medical artificial intelligence. American Marketing Association Winter Educators’ Conference 2023. https://arbor.bfh.ch/handle/arbor/36080

Konya-Baumbach, E., Biller, M., & Kuester, S. (2022). Investigating consumers’ hesitant adoption of medical artificial intelligence (Vol. 50). https://arbor.bfh.ch/handle/arbor/34487

Konya-Baumbach, E. (2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments. Proceedings of the European Marketing Academy 51st Conference 2022. https://doi.org/10.24451/arbor.19030

Konya-Baumbach, E. (2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments. Society for Consumer Psychology Conference 2022. https://arbor.bfh.ch/handle/arbor/34485

Isaac, M., & Konya-Baumbach, E. (2022). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? Society for Consumer Psychology Conference 2022. https://arbor.bfh.ch/handle/arbor/34424

Konya-Baumbach, E. (2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments (Vol. 33). American Marketing Association. https://doi.org/10.24451/arbor.18952

Barth, M., Kuester, S., & Konya-Baumbach, E. (2020). Within Touching Distances: Customers’ Perceived Closeness in Mobile Marketing. Proceedings of the European Marketing Academy Conference 2020. https://doi.org/10.24451/arbor.18953

Isaac, M., & Konya-Baumbach, E. (2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? (Vol. 47). Association for Consumer Research. https://doi.org/10.24451/arbor.18954

Biller, M., Konya-Baumbach, E., & Kuester, S. (2022). Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz (Vol. 77). University of Mannheim, Institute for Market-Oriented Management. https://arbor.bfh.ch/handle/arbor/33866

Barth, M., Konya-Baumbach, E., & Kuester, S. (2022). “Fear of Missing Out” (FOMO): Auslöser und Auswirkungen im Mobile Marketing (Vol. 80). Institut für Marktorientierte Unternehmensführung, Universität Mannheim. https://doi.org/10.24451/arbor.18955

Barth, M., Konya-Baumbach, E., & Kuester, S. (2021). Der Ton macht die Musik: über die Effektivität eines persönlichen Tons in Mobile Notifications (Vol. 71). University of Mannheim, Institute for Market-Oriented Management. https://arbor.bfh.ch/handle/arbor/42693

Konya-Baumbach, E., Schuhmacher, M., Kuester, S., & Kuharev, V. (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Vol. 1). University of Mannheim, Business School. https://arbor.bfh.ch/handle/arbor/42012

Biller, M., Konya-Baumbach, E., Kuester, S., & von Janda, S. (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (Vol. 68). University of Mannheim, Institute for Market-Oriented Management. https://arbor.bfh.ch/handle/arbor/41516

Konya-Baumbach, E., Schuhmacher, M., Kuester, S., & Kuharev, V. (2019). Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (Vol. 62). University of Mannheim, Institute for Market-Oriented Management. https://arbor.bfh.ch/handle/arbor/40784